Cenergy - Activating Brands

Cenergy Secures Encore Performance with Zippo

Zippo returned to Cenergy for a second year, to activate their Zippo Encore brand. The fully integrated activation includes revamping ZippoEncore.com with a more energizing look and feel, dynamic content, incredible music downloads, hot music videos, social media feeds and plenty of contests.

The site also follows Zippo Encore on tour. This year, Zippo will tour with and sponsor three huge music festivals – The Avalanche Tour, The Mayhem Festival and The Uproar Festival. All three tours are bullseyes for Zippo’s target demographic.

With a flaming onsite retail setup at every show, a smokin’ Twitter contest (Tweetstakes) and a team of hot brand ambassadors, the Zippo music scene is going to be on fire in 2012. 

 

Event Managers and More

CENERGY is growing and hiring. We are in need of the best in the business to work on our expanding roster of national clients.

Full time positions in East Aurora include Event Manager and contract positions include Brand Ambassadors, Team Leaders, and Tour Managers.

Qualifications:

Experience in event marketing and activation is required. Management of event staff and fabrication vendors is a plus. Additionally, experience working with consumer packaged goods or entertainment brands in an event environment is a strong asset.

National experience and a strong working knowledge of all experiential marketing tactics, include guerilla marketing, street teams, mobile tours, trade shows, and pop-up retail is required for Management applicants.

About US

Cenergy is a full-service agency that is focused in sports, entertainment, and lifestyle marketing.

Cenergy’s mission is to help national brands build integrated, results-oriented marketing programs that activate consumer behavior. We do this through a 360 marketing approach that surround the consumer with a mix of traditional media, digital media, and experiential media tactics.

Our growing client list includes: Upstate Niagara, Delaware North Companies, First Niagara Bank, Cleveland Cavaliers, Lake Erie Monsters, MLB Network, NHL Network, NFL Network, ESPN, AT&T, Turner Networks, and Outside TV.

Where is / what is East Aurora?   For one, it is birthplace of the Roycroft Arts & Crafts movement. It’s also the headquarters for the Fisher Price toy company. During the summer, some of the best mountain biking in Upstate New York is only five minutes from Cenergy’s front door. In winter, we have been known to close shop early and head to one of the many ski areas that are anywhere from 20 minutes to one hour away.  

If you are interested in joining an exciting agency, please forward your resume and salary requirements.

CENERGY, c/o Events

728 Main Street

East Aurora, NY 14052

email - jobs@cenergycom.com

 

 

Account Director

CENERGY is a full-service agency that is focused in sports, entertainment, and lifestyle marketing and on building integrated, results-oriented marketing programs that activate consumer behavior.  Headquartered in East Aurora, NY, we are currently in search of an Account Director to manage our growing account base.  This position will be based in East Aurora, NY.

About the Position:

Cenergy is seeking major league talent to compliment our major league account base.  The ideal candidate will have experience working with national brands in the sports, entertainment, and consumer packaged goods industries.   Responsibilities include:

• Manage all elements of the account, including daily interface with client and internal resources.
• Responsible for profitability and growth of client assignments
• Preparation of all creative briefs and marketing strategy to creative team
• Provide on-going strategy and consultation to client to assist in their business goals.

The Ideal Candidate Will Possess:

• a minimum of five years of agency or relevant client side experience in marketing sports, entertainment, or consumer packaged goods.   
• Experience that is national in scope. 
• Strong knowledge in event marketing, digital marketing, and other non-traditional ‘engagement’ media tactics.
• Creative, personable, ambitious and aggressive
• Ability to work in a resourceful, fast paced environment
• Initiative and an ability to work without close supervision
• Minimum of a bachelor’s degree in marketing, advertising, communications 

If you are interested in joining an exciting agency, please forward your resume and salary requirements.

CENERGY  

728 Main Street

East Aurora, NY 14052

email - jobs@cenergycom.com

Interactive Coordinator

Do you eat, breathe and live digital? Are you online more than off? Are you a Facebook expert, Twitter trendsetter and Pinterest innovator? Are you looking to take your passion to the next level by working on national brands and high profile campaigns? If the answer is yes, CENERGY is interested in talking to you.

The Interactive Coordinator is responsible for supporting our interactive team with execution of all digital tactics (i.e., websites, social media campaigns, email blasts, consumer activations) and making strategic recommendations on all projects. You will help develop ideas and execute strategic visions, monitor work and evaluate results to ensure the client’s goals are met and are in line with the needs and mission of the overall brand.

Roles and Responsibilities:
- Work with the teams to successfully integrate digital media into the overall plan for each client and project
- Assist in the management and implementation of the interactive tactics
- Measure and analyze the impact and ROI of all interactive campaigns on the overall marketing efforts for clients
- Experiment with new and alternative ways to leverage digital media to achieve overall marketing objectives and goals
- Monitor trends in social media tools and stay up to date in all changes in the social media space

Skills/Knowledge:
- Minimum of two years of digital experience
- Social Media: Knowledge and understanding of social media (beyond just Facebook and Twitter) and how it benefits brands both large and small
- Website: Experience in developing websites, testing and updating content as needed
- Marketing: A clear understanding of and passion for all marketing (traditional, experiential, digital, guerilla and ‘word of mouth’)
- Excellent written, verbal and interpersonal communications skills
- Organizational skills are critical

The ideal candidate is passionate, resourceful, creative and focused on delivering the best results for our clients.

Send your resume today to be considered. 

Cenergy, c/o Interactive

728 Main Street

East Aurora, NY  14052

email - jobs@cenergycom.com

 

Junior Copywriter

About the Position

Cenergy is seeking a Jr. Copywriter.

Art & Copy: in the world of advertising, they go hand-in-hand. At Cenergy, our creative department is growing fast and we’ve found ourselves in need of a new junior writer. If you’re a Jr. Copywriter looking for an opportunity to partner with some stellar Art Directors, we have a creative team looking for you.

About You

You are a creative writer who can turn everyday words into stories that sell. 

You write copy that can tell a story, create a voice and develop a lifestyle for any brand.

You’re ambitious, passionate, smart and fun.

You want to learn from some of the industry’s very best.

You want to work on campaigns with national exposure.

You are as comfortable writing copy as you are with proofing it.

You want to be a part of one of the best creative teams in town.

You Possess

• A minimum of a bachelor’s degree in the language arts, marketing, advertising or communications

• A minimum two years relevant industry experience

• A creative, personable, and ambitious personality

About Us

Where is / what is East Aurora?   For one, it is birthplace of the Roycroft Arts & Crafts movement.  It’s also the headquarters for the Fisher Price toy company.  During the summer, some of the best mountain biking in Upstate New York is only five minutes from Cenergy’s front door.  In winter, we have been known to close shop early and head to one of the many ski areas that are anywhere from 20 minutes to one hour away.  

We’re a small family with big clients. We’re about chemistry, culture and finding the right fit. We embrace multiple perspectives and opinions to create work that truly knocks our client’s socks off. 

We’re looking for you.

If you are interested in joining an exciting, growing agency, please forward your resume, references and samples of your copywriting work to:

Cenergy, c/o copywriter

728 Main Street

East Aurora, NY 14052

email - jobs@cenergycom.com

 

Cenergy and Upstate Farms Put Farmers First

With a little help from CENERGY, Upstate Farms is inviting everyone back to the farm. CENERGY has launched a striking new ad campaign for the Buffalo, New York dairy cooperative featuring a long time icon of Western New York – the farmer.

Farmers from every corner of Western New York grace print ads, television spots, billboards, retail displays and new gallon packaging, shot entirely by local photographer, Rhea Anna. And each farmer – and every campaign element – has a story to tell. The campaign works to remind consumers that milk from Upstate Farms is delicious and incredibly fresh because it’s made by hard working local farmers – and cows – who also happen to live right down the road.

The campaign, which launched March 3 of this year, has already generated buzz with consumers in the market and it has made the dairy farmers of Upstate Farms something to talk about.

Twelve member farms were selected from the dairy cooperative’s over 360 family farms to be featured in the campaign with plans to incorporate more of Upstate Farms farmers and farms into the future campaign.

To see more of the campaign and learn more about Upstate Farms visit their website. 

Cenergy Gets Charged Up

The Cleveland Cavaliers needed help creating an identity for their new NBA Development League team and Cenergy heeded their call. The new team, that calls Canton, Ohio their home, began their inaugural season on November 25th. Cenergy developed the team’s new name: The Canton Charge and designed an accompanying team logo and secondary mark to go along with it. The primary mark, in wine, gold and white, features a musketeer-style cavalryman, holding his sword forward. The secondary mark, similar to the C-Sword logo used by the Cavaliers, features a sword crossing the letter, ‘C’.

From team jerseys to center court – the new team identity unveiled just in time for fans to shout, “Charge!”

 

The TBS Bobblehead Tour Goes the Extra Mile

10,568 miles. 8 Cities. Over 500,000 Fans.

Postseason Pete wrapped up another successful road trip at the close of the MLB season. The now iconic twelve-foot tall bobblehead dressed in team colors and donned TBS and affiliate logos for scheduled stops in Detroit, St. Louis, Cincinnati, Philadelphia, Boston, Milwaukee and Atlanta as part of the 2011 TBS Bobblehead Tour. Pete also made an additional onsite appearance at the MLB Fan Cave in NYC.

To freshen up this year’s fan experience, a new green screen photo interactive joined Pete on tour. The new interactive allowed fans to pose for the camera and put themselves in a photo framed to look like a TBS Postseason poster. Fans could view their picture on site and received their framed printed photo right at the event.

Interactive batting and pitching cages as well as co-branded giveaways were also a big hit with fans.

In total, Postseason Pete made an impression with over half a million fans on site and he got up close and personal with thousands of fans across eight cities who chose to have their photo taken or participated in the interactive elements of the tour. And when Pete hit the road, he made an impression too: the tour vehicle got an estimated 1 million views on the road.*

That’s why with Postseason Pete and the Bobblehead Tour in their wheelhouse, TBS knows there’s nothing better than a baseball road trip.

 

* Based on industry standard of 101 visual impressions per mile and 10,568 total miles travelled.

 

Cenergy and First Niagara Team Up

In mid-August, First Niagara acquired the naming rights to the home of the Buffalo Sabres.  Although it was an exciting new partnership, the deal was struck just before preseason play -- leaving the Buffalo-based financial institution less than six weeks to transform the entire arena to the First Niagara Center. 

And that’s when the fun began. 

Working alongside our neighbors in the marketing teams of First Niagara and the Buffalo Sabres, CENERGY created a new identity for the arena and applied the new look and feel to everything – from exterior marquee signage right down to apparel for ushers and arena employees.

Additionally, CENERGY has developed special programs intended to activate the new sponsorship among First Niagara employees, customers and the community to help leverage the passion for the Sabres in Western New York. 

First Niagara is proud to call Buffalo home and CENERGY is proud to help create a new legacy for Buffalo sports fans.

Let’s Go Buffalo!

 

Cenergy Girls "Get Dirty"

We always knew the women of Cenergy could muck it up with the best of them.  So, on a beautiful Fall Saturday, the Cenergy Mud Women donned their matching tees and participated in the First Annual ‘Dirty Girl Fun Run’ at Emery Park (about 3 miles from the Cenergy office).  Looking sharp (at least at the beginning of the race), Cenergy’s Mud Women battled obstacles that included rope ladders, hay bales, and the occasional mudslide. An enthusiastic crowd greeted the dirty girls as they crossed the finish line covered from head to toe, in you guessed it, mud.

The Cenergy Mud Women team featured Sarah Nuendorfer, Colleen Aungst, Natalie Moore, Amy Strzelec, Sarah Walzak, and team motivator, Elisa Lovelace Jones.  Training for next year’s event has already begun.

Cenergy Delivers What Tribe Fans Crave™

The Crave revolution is expanding on all fronts and has now begun to arrive in Cleveland, Ohio. Thirsty baseball fans at Progressive Field were introduced to the ice-cold chocolate milk at this past weekend’s Cleveland Indians’ Kids Fun Day where they couldn’t drink it in fast enough. Over 5,000 kids and parents sampled Original Chocolate and Strawberry-Chocolate Crave from our team of Crave brand ambassadors called Field Agents.

“Fans loved having another delicious beverage option at the game,” said Vic Grogovitz, the Indians SVP of Sales & Marketing. Crave launched sales at five Grab ‘n Go stands, concessions and with in-stadium vendors to give Progressive Field and sports fans an ice-cold and wholesome alternative to get refreshed during a game.

The Crave Field Agents, wearing guerilla-esque berets, boots and gloves, delivered samples to fans and invited kids to join the revolution with a free Crave Moohawk™. The launch captured the attention of Cleveland Indians fans and gave them something new to crave at their next baseball game.

Check it out at www.icravemilk.com.